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Society of Digital Agencies (SoDA) Announces 2010 Predictions

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The Society of Digital Agencies today released their 2010 Digital Marketing Report. The report is a must-read for digital marketers, including all companies who work with digital marketers, companies looking to work with digital marketers and pretty much anyone who is interested in what we can expect of digital marketing in 2010. The findings highlight key statistics from over a thousand of the industries top executives, including global brands, traditional and digital agencies, vendor and service providers that operate in the digital space, as well as freelance and independent digital practitioners.

Snapshot of results:

81% of brand executives expect an increase in digital projects for 2010. Of this group, 61% said they will be shifting funds from traditional to digital media. Additionally, when asked about “Top Priorities” for business in 2010, respondents indicated a continued focus on Digital Advertising, Digital Infrastructure and Search Optimization, followed closely by Social Networks/Applications.

In addition to industry statistics, contributors provide:

– past and future trends
– current and up-and-coming digital platforms
– explain the evolution of the social media revolution
– address the shifting roles of producers, advertisers and audiences in an on-demand world

In chapter two of the report, Terralevers’ CEO, Chris Johnson and Strategy Director, Scott McAndrew are highlighted as they speak about the evolution of Facebook where they answer the question, “what’s a marketer to do to innovate in this space?”

The information provided in this report by Terralevers’ very own, plus many other experienced digital marketers is invaluable.

To view the complete report visit, http://sodaspeaks.ning.com/page/digital-marketing-outlook


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